It’s been about a year since we’ve posted a “5 Web Terms” blog post, but here is another one, finally! The words will be terms that I think small businesses should know, but find that many of them do not! Here is last month’s 5 Web Terms in case you’ve missed it.
Long-Tail Search
Long-Tail search is a term applied to search terms of three or more words. Generally, these search terms are extremely important to a website and are becoming enormously popular in SEO because they mimic the natural way people search on the Internet. For example, “emergency vehicle lights” could be a long-tail search term for an emergency vehicle industry website.
Affiliate Marketing
Affiliate marketing is performance-based. What this means is a business rewards its affiliates for every visitor they receive from an affiliate’s individual marketing needs. The most common compensation method for affiliate marketing rewards is profit sharing.
SERP (Search Engine Results Page)
When an Internet user types a query into a search engine such as Google, the search engine will return a list of results. This list is referred to as a SERP, a search engine results page. The creation of this list is based on the keywords used in the query matching content on pages in the list.
Duplicate Content
When it comes to search engine optimization, duplicate content is a bad word. The term duplicate content means content found on a particular page is found on more than one web page found on the Internet. Contrary to the name, to be deemed duplicate content, the content doesn’t have to be exactly the same. In fact, content that is even closely similar to other content on the web can be labeled duplicate content. This type of content is unwanted because search engines such as Google can punish or penalize sites that participate in duplicate content.
HTTP and HTTPS
To understand HTTP and HTTPS best think of it as computer language. For instance, when an Internet user is using a browser, the browser must talk to the server to find the correct language. This language is called HTTP stands for Hypertext Transfer Protocol. Basically, HTTP is an application protocol that is the basis of all data communication on the entire Internet. HTTPS stands for Hypertext Transfer Protocol Secure. HTTP and HTTPS vary in terms of security. In fact, HTTPS is simply an HTTP protocol with security overlays that authenticate a web site for users.