Search Engine Optimization

Invisibility is not a superpower in the world of business. If you want to be found on search engines like Google, SEO is essential.

Be Found

Be Visible

Be Successful

Do better online.

 “The best place to hide a dead body is on the second page of Google.” This is our favorite, silly quote to introduce the importance of SEO. When doing a search on Google or Bing, when was the last time you went onto the second page to find what you were looking for?

If your business isn’t ranking on the top of search engine result pages, you are losing the opportunity to get online leads.

Take guessing out of the equation

Our Strategies Work

Let's put your precious money, time, and energy on strategies that work.

Our Strategies Are Safe

Many don't realize that there are SEO tactics that can actually hurt you.

More Than Just SEO

It's one thing to rank your website, but what's the point if it doesn't convert?

Our dream is to help others achieve their dreams.

12 years in business

Hundreds of happy small businesses

Millions in client revenue

Certified in Awesomeness*

* We made this up, but don't worry, we're still awesome.

Generate More Leads

Generate More Leads

If you are more visible on search engines like Google, it's a no-brainer that you are more likely to get to more online leads.

On-Site Optimization

On-Site Optimization

Before you can focus on off-site optimization, you need to make sure your website is optimized.

Off-Site Optimization

Off-Site Optimization

Search engines determine your site's authority by looking at external sources that connect to your site.

Competitive Analysis

Competitive Analysis

Let's look behind the scenes at your competitor’s sites to give you edge and insight.

In-Depth Reporting

In-Depth Reporting

Enjoy full transparency and always know where you rank with our comprehensive, monthly SEO reports.

No Long-Term Contracts

No Long-Term Contracts

We don't like to bind our partners into contracts. Our SEO services are available on a month-to-month basis.

How It Works

Schedule a Consultation

Let's chat so we can learn more about your business needs.

Create Action Plan

Each website will have unique needs. We create a customized SEO action plan catered just for you.

Rank On Search Engines

Enjoy more visibility on the top of search engines, such as Google, Bing, and Yahoo.

What People Say

Search Engine Optimization FAQs

SEO is the acronym for Search Engine Optimization. It involves implementing several techniques and strategies for organically acquiring web visitors by improving a site’s visibility on search engines like Google, Yahoo, Bing, etc.

As business owners, it’s in your best interest to ensure your company is visible when potential customers go looking for information relating to your business on the web. Not only is this a great way to acquire huge traffic, but quality ones.

The goal of SEO is to make your website appear on the first page of search engine results, especially for business-relevant inquiries.

Ranking on page two is not an option as several studies show that about will never go beyond the first page of search results. Little wonder there’s a common saying that: “The best place to hide a dead body is page two of the Google search results.”

So, if you’re ranking on anywhere other than the first page, you need to revise your SEO approach.

But being on the first page is not all there is; with SEO, the aim is to rank higher, ideally among the top 5 results.

Roughly 68% of all clicks go to the first five search results. And this number progressively drops as you move further down the results page.

In today’s world, we increasingly rely on search engines for sourcing information about a business, topic, product, or idea. A study shows that 81% of people do some research online before making a purchase. 

Dozens of exciting SEO stats tell how search engines are essential in the world we live in presently. 

If your business solves a problem or provides value, then it’s very likely your potential customers are looking for you. And being visible will surely help them find you. We’ll quickly highlight how SEO can help your business in the following ways:

Gain Credibility and Trust: People trust Google. It’s one of the reasons why 93% of online experiences start with a search engine. When people see your website on Google’s first page, it boosts your business credibility. It’s easier to trust businesses that Google recognizes than those they don’t.

Gives You a Competitive Advantage: As small business owners, if you get it right with SEO, you can level the playing field by establishing a strong online presence that outranks and beats the competition. An effective SEO gives a competitive advantage in the marketplace that helps grow your business.

Increased Web Traffic and Conversions: Done correctly, SEO helps your business acquire its fair share of search traffic. 53% of all web traffic comes from organic search. And that’s including the over 3.5 billion searches Google alone processes daily. When you advertise, you’re trying to put your products in front of people, practically clamouring for their attention. But with SEO, customers use search queries to actively seek your product or service, leading to better conversion chances. Leads from SEO can drive conversion rates up to 14.6%. That number might look small, but it doesn’t compare to traditional marketing strategies’ lower conversion rate.

How much you pay for SEO services will depend on several factors, such as your business’s size, the type or extent of services demanded, and so on.

Bigger websites with several pages will require extensive SEO work than smaller websites. So you should expect to pay less or more depending on the size of your website.

For instance, the SEO project cost for a small business website will be different from an e-commerce store with several products.

SEO charges usually range from monthly plan payments to fixed-price projects. However, some consultants might charge hourly for their services.

Fixed-price services will involve clients being charged a set fee for specific SEO aspects, whether it be link building, SEO copywriting, site audits, etc. The price range could vary from $400 – $3000. Bigger businesses should expect to pay towards the larger end of the spectrum and otherwise for smaller businesses.

Clients that want an all-around SEO service might opt for the monthly plan. You should expect to pay anything between $600 – $5000 for specific SEO services monthly.

Investing in a monthly SEO plan will turn out to be the best choice as a strong SEO campaign isn’t a one-and-done effort. 

However, we are flexible enough to consider our various clients’ individual needs. Sometimes clients will prefer customized pricing that allows them to pay a defined fee for custom projects. And that could be anything from $1000 – $20,000.

Overall, we would also consider other factors such as your website history, current rankings, previous SEO work, if any, and the likes to provide an accurate quote for your business.

Note: You should be wary of individuals or companies that claim to produce exceptional results at a “cheap” price. If it seems too good and cheap to be true, it probably is.

As you now know, SEO refers to the various optimization techniques of getting your website organically ranked on the first page of search engine results. You don’t pay Google to make this possible. Your website will appear alongside other organic search results.

For some specific keywords, Google will display a section of search results known as paid search

PPC, also known as pay-per-click advertising, is a way of getting your website to appear in the paid search results section of search engines.

Just as you would pay for an ad on Facebook to make your business visible to your target audience, with PPC, you pay search engines to put up your website for specific keywords you determine. You pay a fee each time your ad is clicked. You can distinguish between organic search results and paid search results by the “Ad” icon that appears on the top left of the paid search website listing.

SEM (Search Engine Marketing) is the encompassing term that refers to acquiring traffic from search engines, including paid and unpaid strategies. This means both SEO and PPC fall under the umbrella term of SEM.

A strong SEO campaign will involve implementing various techniques and strategies to optimize your website for top ranking in search results. On-page SEO is one of these techniques.

It refers to the process of optimizing your website’s content using relevant keywords. It also involves other aspects like internal site linking, image optimization, etc.

On-page SEO will generally involve the following approach.

  • Keyword research: This is the process of discovering the various queries or phrases that your audience is using on search engines to discover businesses like yours on the web.
  • Content Creation/Blogging: This involves developing relevant and useful content around these discovered keywords.

Keyword Optimization: Optimizing specific parts of your website using these keywords, such as the content pages, titles, headers, page URL, etc.

One of the critical factors influencing a site’s search ranking is its reputation and authority as perceived by search engines.

And this is where off-page SEO plays a huge role. It is referred to as off-page because it involves actions taken “off” your website to influence your site’s ranking on Google. 

With off-page SEO, you’re looking to develop and build the number of high-quality inbound links from other sites to yours. A high volume of quality links pointing to your site from other reputable websites signals to search engines that your website is reliable and trustworthy. This process is also known as link building.

You can build links and earn these trust signals through several off-page SEO tactics like outreach, guest blogging, etc.

Technical SEO refers to the process of ensuring that search engines can easily crawl, understand and index your site correctly.

Search engines use a form of web technology known as bots, or web crawlers, to scan the web and discover millions of sites. The information gathered is then stored in an index. This process makes it easier and faster for Google to return relevant search results when users enter a search query. 

Aside from providing accurate search results, Google also aims to ensure that the information contained in these results is easily readable and understood. 

After all, if Google doesn’t regularly provide relevant and high-quality results, we wouldn’t keep using it. 

There are various aspects of optimization under technical SEO, it includes but not limited to the following;

  • Making a site indexed and crawled easily
  • Developing a simple site architecture and structuring its data
  • Improving a site’s loading speed 
  • Making a site responsive and mobile-friendly 
  • Ensuring site security
  • Eliminating duplicate content
  • Optimizing for featured snippets and others.

Optimizing your site for these various aspects is essential because If Google can’t crawl your website quickly or correctly, your search rankings will be undesirably affected.

Firstly, it helps to understand the principle behind how search engines return relevant results whenever users enter a search query/keyword.

Search engines like Google regularly crawl the web to discover new websites or new content on existing websites. It gains information about the content on these websites and then indexes this stored information.

When a user enters a search query, Google will cross-check its indexed information database for several websites likely to have the needed info. To determine the most relevant content to provide its users, Google evaluates these websites based on several factors to determine their respective rankings. It then provides the requested results over a series of pages, also known as SERPs (Search Engine Result Pages).

Google is very keen on providing its users with relevant, high-quality, and reliable content to keep them happy.

SEO works to optimize your website for both search engines and their users. It’s a win-win situation for everybody. If you can keep Google and its users are happy, you’ll be rewarded in kind with top search rankings.

And high rankings make for better visibility to people that need your product or services, which ultimately means more leads, sales, and customers.

Keyword research is the foundation of an effective on-page SEO strategy. It involves identifying the different words or phrases that people use to research a product or topic.

The importance of keyword research extends beyond just discovering business-related search phrases or queries. It also aids in a better understanding of your target market: Who they are, their goals, their needs, and their challenges or frustrations. Knowledge from this research helps you develop interesting and engaging content for your audience that facilitates conversions.

In doing keyword research, the keywords search volume and how competitive ranking for such keywords could become is another important factor to be considered.

For instance, for an e-commerce store, it will be difficult and impractical to try ranking for keywords that established stores like Amazon or eBay already show up for on Google’s first page. These sites have been around for much longer and have built quite the reputation and authority over time.

Strategic keyword research aims to discover keywords that you have the best chance of ranking for and gives a better return on time, effort, and money invested.

Keyword research is usually followed by developing high-quality content or optimizing your website content around the discovered keywords.

Understanding how your customers look for you on search engines is a crucial part of any SEO strategy.

This is a common question that most business owners will ask at one point or another. However, there isn’t an exact answer to this question.

There could be a multitude of reasons why your website isn’t ranking on Google. 

And these reasons will also vary depending on if you’ve already put in some SEO efforts or if you haven’t even gotten started at all. 

If you’re just getting started with SEO, and hopefully, you’ve sourced a professional’s help, it’s important to understand that SEO takes time. 

Making your website rank top position on Google’s first-page results for multiple business-related search queries doesn’t just happen overnight. Asides from the time it takes to research, develop, and implement a winning SEO strategy, you also have to consider the time it’ll take for search engines like Google to re-evaluate (i.e., crawl and index) your website and its related web pages and compare against its page rank factors.

To implement changes and start seeing results, this could take anything from 3 – 6 months, sometimes longer as the case may be. Also, if your website is relatively new, it could take a little while before Google crawls and index your site. Don’t expect your new site to rank immediately, even for brand keywords, i.e., “your brand name” + “business keyword.”

Here are other multiple possibilities to consider that could affect your website’s ranking on Google; 

  • Google is finding it hard to crawl and index your website properly
  • Your website isn’t responsive or mobile-friendly
  • There aren’t enough quality backlinks to either your website or its pages
  • You either aren’t targeting or optimizing your web content with the right keywords for your business
  • Your website load speed is poor
  • There isn’t enough content on your website
  • There are duplicate contents on your site.
  • Lack of fresh contents due to infrequent blogging
  • Google has penalized your site

Google has a multitude of page ranking factors, about 200 of them.

For the most part, if you can get it right with an effective SEO strategy, you should start seeing results.

Yes, it definitely will, especially if done correctly. 

Blogging helps keep your site fresh with new content, making a difference to your website’s performance on search engines. It indicates that your site contains new and up-to-date information. Google wouldn’t want to deliver outdated info to its user.

Blogging aided with keyword-research also helps create highly demanded and relevant content. If people find your content useful, they’ll spend more time consuming it. And this signals to Google that the website was helpful as they thought it was, and as a result, they’ll likely keep rewarding that site with top rankings. 

If users leave a site almost as immediately as they entered, it sends the wrong signals to the Google search algorithm, and that could cause a drop in rankings.  

Through blogging, you can create relevant, comprehensive long-form content that makes readers want to stick around for longer. 

Blogging also provides means for internal linking, which are links to other pages on your website—a critical part of improving rankings in search results.

Yes, it will.

Google has emphasized site security as a priority and uses HTTPS as a ranking signal. Aside from providing relevant content to its users, Google is also concerned about the page’s security being referred to.

Suppose two sites compete for a spot on the search results; Google will prioritize the site with security and rank it higher over the one without it.

Also, hackers can harm your site by spamming it with irrelevant links. When Google detects spams like this, your site could be penalized. And that will surely affect your search rankings.  

When your site suffers a major hit like this, it undermines your SEO efforts, and it could become difficult to attain your initial rankings in the search results. Having a website secured with HTTPS makes it difficult for hackers to gain access and cause havoc.

Meanwhile, users would feel uneasy if they were spending time on an unsecured website. Some browsers signal a site’s lack of security almost immediately, prompting users to leave such sites at once. 

What’s the essence of working hard to appear in search results if the lack of your site’s security prevents users from staying on it?

If you live in the United States, then yes, we do! 🙂 We can target any location in the U.S.

Get our free guide to "10 Things Your Website Must Have"

In our guide, you’ll gain a surefire recipe to make your website better. These tips are proven to work in building successful websites and generating more business. Be ahead of the curve by implementing these valuable tips that are overlooked by most website owners!

Ready to have the superpower of visibility?

Scroll to Top

This website uses cookies to improve your experience.
See our Privacy Policy to learn more.