Marketing

These 12 Mistakes Are Killing Your Website Conversions

The average company is getting a pitiful 2% website conversions rate while some are getting closer to 12% or higher. Which one are you? Are you making common mistakes that can sabotage conversions or are you getting the conversions that your offerings deserve. Find out by learning 12 mistakes that will kill your website conversions. 1. …

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SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and obviously, a better chance of making high profits in the long run. …

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How AI Will Impact the Future of SEO

In October 2015, Google made marketing headlines when they announced RankBrain, the artificially intelligent algorithm designed to learn from consumers. Over the past two and a half years, how we use the Internet has changed as a result. The implications for search engine optimization (SEO) have been far-reaching since the introduction of artificial intelligence (AI) …

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Important Things To Know About Google’s Search Quality Guidelines

Important Things To Know About Google’s Search Quality Guidelines

Last November, 2015, search engine giant Google released the full version of the Search Quality Raters Guidelines and Handbooks. This document’s aim is to help Google Search Quality Raters learn the most accurate way to test and rate the search results . You have to listen up now, especially when you own a website. This document of …

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reputation management

Reputation Management for Small Businesses: What’s the Buzz All About?

Reputation Management for Small Businesses: What’s the Buzz All About? Since the advent of Google, marketing has taken a new turn altogether. Conventional marketing mediums, which consumed a fortune, are now no longer reliable. Online marketing is so popular and important today and we know why. In addition, this type of marketing has surely becoming more …

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