SEO

SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and obviously, a better chance of making high profits in the long run. …

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Advanced SEO Questions (with Answers) That Industry Professionals Should Learn

There comes a time in every SEO’s career when it’s time to move beyond the basics of the trade and tackle the big questions. Everyone knows that you need solid on-page, authority backlinks, and high quality unique content. But let’s take a look at some advanced SEO questions that industry professionals need to learn. 1. …

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How AI Will Impact the Future of SEO

In October 2015, Google made marketing headlines when they announced RankBrain, the artificially intelligent algorithm designed to learn from consumers. Over the past two and a half years, how we use the Internet has changed as a result. The implications for search engine optimization (SEO) have been far-reaching since the introduction of artificial intelligence (AI) …

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