Here's our FREE Recipe for Success

Congrats on completing our fun little survey! The results should give you a general idea of how “awesome” your site is to a visitor. The higher you scored, the better chance you have for converting visitors into leads.

Knowing what you need to do is the first step into making your website even better. Scroll down below as we dig deeper into why you scored what you scored.

As a bonus, you will also receive an email with our exclusive guide to 10 Things Your Website Must Have so keep a lookout!

Want to dig deeper on how to do better online? Request a free proposal and learn how we can help. You have nothing to lose!

10 Things Your Website Must Have by ShiftWeb

Let's dig deeper into your website's score.

Keep in mind that our little survey just gives you a general idea of your website’s “awesomeness”. To get a much more accurate understanding of how you can improve your website, we have to dig much deeper.

The big question is: within that 15 seconds, can you capture your visitor’s attention?

If visitors seem to spend such little time, then it would make sense that they should quickly be able to understand what your business can offer them.

In other words, get straight to the point with what you’re offering.

Many businesses aren’t utilizing the power of a simple and easy-to-understand tagline on their website. They either try to be too clever or too generic and leave visitors confused.

You can position your business at an advantage by harnessing the effectiveness of a simple, yet powerful tagline in the header section of your website.

Don’t overwhelm visitors with too many different types of CTA’s! Many businesses think they should place a bunch of different CTA buttons on one page. Do you have multiple buttons on a page that say things like: learn more, contact us, or click here?

Not only does this confuse visitors on what you want them to do, but it also overwhelms them.

In marketing, science says more isn’t always better. Pick the most important action you want a visitor to take and stick with that as much as you can.

The next thing visitors want to hear is how you can solve their problems. You want to answer the question: “What can you do for me?”

Essentially, they want to know: What your business, product, or service can do to relieve them of their frustrations.

Visitors are less likely to be interested in how you’ve been in business since the 1800s. They want to know how you can solve their problems

As humans, we all tend to love and connect more with people that seem to understand us. A great way to instantly establish a connection with your visitors through your website is to show that you understand them. And what better way to do that than by presenting their pain points.

Essentially, you want to form a connection by showing that you understand how they feel. Your visitors will feel understood, and you will inevitably gain their trust.

Visitors are always looking to solve a problem or satisfy a need. If they don’t know that you understand them, then they’ll be more likely to feel disconnected and bounce.

Understanding your visitors could take a good amount of research and brainstorming sessions, but it’s always worth the effort!

There should be a section on your homepage where you can inspire confidence and competence in your ability to deliver to your visitors.

Regardless of what you’ve been saying, the truth is, visitors are new to your brand. There is still some level of distrust that remains unchecked. They haven’t done business with you before. And, of course, they’re skeptical about losing their hard-earned money.

You have to lend credibility to your statement by showing your authority. A good way to do this is by displaying testimonials!

Your visitors have shown interest and can see that you’re capable of solving their problem. Yet, they might still be unsure. For this reason, you want to have a section on your homepage that spells out a step-by-step process that shows doing business with you isn’t complicated.

The goal of a step-by-step plan is to illustrate how easy it is to conduct business with you and alleviate every possible form of confusion.

Your plan should clarify the steps of doing business with you or altogether remove the sense of risk that customers might have while considering whether to do business with you. You can ensure that your plan is simple, clear, and easy-to-understand by utilizing bullet points, headers, and numbers.

Try to keep your plan short and straightforward. Don’t overthink it. Ideally, it should be a 3 to 7 step-by-step process. A plan that exceeds a 7 step process might be too overwhelming.

Many businesses overlook this very simple section because they don’t think it’s necessary. If you can alleviate confusion and provide ease, then visitors are more likely to trust you!

It’s likely that most visitors wouldn’t buy from you immediately, especially not after the first interaction with your company. In fact, this number could be quite high.

If you have an awesome website, then people are more likely to want to connect with you. So how do you stay connected?

Ultimately, your goal should be to acquire their email so that you can add them into a sales funnel.

But you have to give them a reason to want to give their email.

The system of ensuring that your visitors exchange their contact information with you for a freebie is known as lead generation. Lead generators could come in various formats (e.g., videos, PDFs, free samples, live webinars, etc.)

All lead generators are designed to capture the email of visitors who may be interested in your product or service.

Is your website available to everyone?

Ensuring your website is inclusive to everyone is the right thing to do. After all, the whole point of having a website is to showcase what you do to as many people as you can.

Surprisingly, accessibility is an aspect of a website’s design that’s usually given the least consideration, judging from the millions of websites that aren’t accessible. But this shouldn’t be the case.

If your website is inaccessible, you’re digitally and financially at a disadvantage. We can help you with your compliant web design needs. Learn more here.

Not only should your website have an About page, but it also has to be solid. After the home page, stats from several studies have shown that the “About” page is the second most-visited web page.

In fact, most visitors will go over to the About page right after viewing the home page. Considering what the stats dictate, it could be quite displeasing to land on a website with a poor About page.

Your About page is an opportunity to tell your story further and highlight the unique aspects of your company. It is an opportunity to connect with visitors even more.

There are several methods and nuances for writing an About page. The structure and style of an About page are usually subjective.

Here are a few things to keep in mind:

  • Tell your origin story. Let visitors connect to the story behind a business.
  • State your company’s vision, mission, core values, etc. to form a deeper connection.
  • Attach a face to your brand by showcasing the
    founders and team members of the brand.

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