Get Site Score

5 Web Terms You Should Know (But May Not Know) #7

Keywords, Technology Concept

Sinoun Chea

Widget

A widget provides added functionality to improve a website. It’s a mini-application with a specific function that can be integrated into an existing site. Its technical name is “web widget”, which differentiates it from a mobile phone widget.

A typical widget performs a transient function that uses up a portion of the entire website to accomplish a specific task. Some of the most popular widgets are designed for event countdowns, sidebar clocks, weather information, posts archive, and similar site elements.

Keywords

Keywords, Technology ConceptA keyword is a particular term drawn from multiple relevant searches. It is used by website owners and marketing experts to let their respective sites rank high on SEOs. Keywords can be utilized to direct customers into their business sites by choosing a keyword niche that they specialize in and then narrow it down to a more specific specialty.

Some companies use long tail keywords, which are numerous words strung together to create a phrase. This creates a narrowed niche with low level of competition, which ups their chances of being ranked higher for that particular keyword on search engines.

Plug-ins

Plug-ins are software add-ons that are installed onto a base program in order to perform additional features. Internet browsers allow users to install plug-ins into the web browser to give it features not present in the default installation.

In the case of content management systems (CMS) and website platforms, plug-ins increase the functionality of the default installation by performing a particular set of tasks. Plug-ins are also called extensions, in the sense that they extend the features of the default framework. Some of the popular plug-ins are designed for spam filtering, SEO management, image optimization, site analytics, web form and online forum installation, and more.

Click Through Rate (CTR)

This denotes the average number of clicks (or click-throughs) per hundred ad impressions, usually expressed in a percentage. CTR measures the percentage of people who clicked on the ad to get to the destination site. It does not include in its calculations the number of people who did not click on the ad but arrived at the destination site anyway. In a sense, the CTR measures the immediate response of a person to an ad but not the overall response towards the ad.

Return On Investment (ROI)

Return on investmentIn a general sense, ROI is a measure of profitability that defines the performance of a business by dividing net profit by net worth. It is considered as the most common profitability ratio. ROI focuses on the amount of money that you invest in a business whereas profit measures the performance of the business.

In the field of website marketing, ROI refers to a measure of time when an individual or business is able to recoup its investment on the website. Setting up and maintaining a website requires financial input, and some companies – such as e-commerce sites and lead-generating pages – rely on their own sites to gain profit.

Contents

Tagged with:

Sinoun Chea

I help small businesses Do Better Online™. When businesses thrive, people also thrive. #morethanjustbusiness

No Responses

Leave a Comment

Your email address will not be published. Required fields are marked *

10 Things Your Website Must Have by ShiftWeb

FREE guide to "10 Things Your Website Must Have"

In our guide, you’ll gain a surefire recipe to making your website better. These tips are proven to work in building successful websites and generating more business. Be ahead of the curve by implementing these valuable tips that are overlooked by most website owners!

You have Successfully Subscribed!

Share This
Scroll to Top