Here is a list of common website issues. If your site has any of these problems, it is probably time to redesign your website. When considering this list, it is vital to remember that a site that is less than effective is not a great way to market your business. In fact, a faulty website could be hurting your business and decreasing your sales.
Your Site Looks Outdated
If your site looks like it was designed a long time ago, people will notice. Research has shown that users usually form an opinion about a website in their first three seconds on the site. If your website fails to make a good first impression, users will most likely move on. In web design, it’s important to realize technology changes fast. A failure to update your website with technology that users expect will have a negative impact on your site. As a rule, you should complete a redesign on your website at least once every three years.
Site is Full of Broken Links
If your site is full of old coding, cluttered design or broken links, users will get little to no use out of your site. Usually, as soon as a user finds a link that doesn’t work, they will likely leave the site in search of a more friendly, reliable site.
Your Website Isn’t User Friendly
The bottom line is if visitors to your website can’t get almost immediate gratification from your website, they are going to move on. For this reason, it is critical that your website be both responsive and user friendly. You also can’t design a website, and expect visitors to spend a great deal of time learning how to navigate the website. Instead, everything should be pretty self explanatory, and easy for any visitor to use.
Your Site Takes Too Long to Load
In addition to being user friendly, your site also can’t take too long to load. If your site does take a long time to load, you will lose visitors, and more importantly sales. However, a slow loading site is easy to correct with a website redesign.
Your Website is Hard to Update
Being able to update your website easily is the key to keeping it fresh. If your current website is hard to update, you should probably consider a redesign. With a redesigned site, you can make your website easier to update, which means it will save you time, money, and help you keep the site fresh.
Your Website Has Low Conversions
If your website is getting traffic, but you have low conversions, you need to redesign your site. When approaching this problem, you need to consider whom your target audience is. You also have to make sure your content excites your target audience. Making sure you are reaching the right people, and that your site is easy to use will help you increase your conversion ratio. Hiring a good copywriter can help you make content on your site more exciting.
You Can’t Track Website Activity and Visitors
The key to understanding your websites strengths and weaknesses is knowing what visitors are doing when they find your site. Are they immediately clicking away, or are they digging into your blogs? How long are visitors staying on your page? What are your site clicks versus your sales? This is all vital information. However, if you can’t track this information, you won’t know where to begin fixing problems. Instead of ignoring your site visitors, make sure you understand them.
If your site is suffering from any of these problems above, it is important to redesign your site as soon as possible. Keeping up with your website will help you generate more sales and keep your customers happy.