Without a reliable source of new leads, a business is bound for failure. After all, leads power customer and business growth. Effective lead generation strategies increase brand awareness and direct interested prospects into the sales pipeline.
A major part of an effective lead generation campaign is a strong content strategy. Offering different types of content can help expand a company’s reach and attract more, possibly better quality leads.
Here are 10 lead generation content ideas that businesses can place behind a landing page:
1. Workbooks or Worksheets
Workbooks or worksheets are downloadable resources that businesses can offer prospects to create a mutually positive relationship. For instance, nutritionists can provide worksheets which people can use to track their meals, trading that worksheet for an opt-in to their programs or services.
According to a report from the Association of American Publishers, ebook sales increased by 15.2%, with sales hitting $1.0 billion in 2020. These figures show that there’s a huge market just waiting to be tapped into.
Businesses can offer ebooks as a free resource. Ebooks offer value upfront and increase the likelihood that prospects will be captured into the sales funnel.
3. Cheat Sheets
Cheat sheets serve as a quick and easily understandable guide that people can use for tips, notes, or pertinent information. Businesses can use them as a way to deliver relevant content to prospects and encourage continuous engagement.
4. Graphic Packs
Businesses can offer graphic packs to existing customers as a bonus or a way to thank them for their continued loyalty. They’ll promote brand recall and, since they can be shared to other people, they’ll introduce more prospects to the business.
Businesses and marketers can schedule webinars where they can discuss a topic involving their expertise. Before the event, brands can specifically target registrants that fit their ideal customer segment. Webinar registrants are more likely to give up their information, which makes webinars one of the top ways to generate high-quality leads.
During the interactive sessions, the business can also learn more about what the customer expects to see from their products or services.
6. Exclusive Interviews
Exclusive interviews with guests who are experts at what they do can provide prospects with insights that bring value into their lives. These interviews allow businesses to work with guests that can deliver new information or spice up otherwise abstract or boring topics. More importantly, bringing in knowledgeable guests reduces the amount of content creation that the business has to do on its own.
7. Private Group Membership
Offers that include the words “limited,” exclusive,” or “private” can trigger a psychological reaction in the people who see them. When something isn’t accessible for everybody else, people find it even more appealing. By creating a private group available only to a limited number of people, businesses can attract prospects who are interested in a specific product or niche and instill a sense of brand loyalty.
Checklists are another downloadable resource that people love. Checklists allow the business to showcase their expertise by providing prospects with a set of repeatable steps they can follow when they’re trying to complete a process or an action.
These are resources that people can use again and again. They help brands reach out to more potential prospects and increase the likelihood that these people will come back to engage with the brand on a deeper level.
One useful lead generation content idea is creating a template for weekly or monthly planners that prospects can use to keep track of their goals. Planners offer value and also allow the business to introduce its products and services to a potential lead.
10. Discount Codes
Discount codes are a great lead generation tactic for three reasons:
- They offer value. Leads get to save money when they purchase the product or service.
- They create a sense of urgency. Discount and coupon codes often expire after a specified period of time, so potential leads are encouraged to act immediately.
- They inspire leads to purchase more than they normally would. According to a study from Social Mediopolis, 37% of potential leads are more likely to spend more when they have a discount code.
No matter which strategy or combination of strategies you choose from the list above, make sure that the content always offers value to the audience. When the content you’re releasing is fresh, relevant, and interesting, it’s more likely to capture leads and generate the kind of results you’re looking for. It’s also the type of content that will keep people coming back for more.
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