Growing up, brands used to make the television and radio stations their number one go-to places for advertising. Those stations that offered national network programs served as the best platforms. Firms and brands that remained emblazoned in our minds from childhood to adult age were the ones that came up with memorable jingles or clever jokes that became a part of our culture as we sat on the couch watching sitcoms with our parents or sat in the back of the minivan bopping to the radio.Fast forward to the modern day, and the number of children that relax in the sitting room with their parents to enjoy television and radio programs has drastically reduced. Instead, kids will retire into their rooms and bury themselves in their mobile devices, browsing through websites and connecting through the social media. They don’t need to listen to the same radio station as mom and dad in the car when they can just pop the earbuds in and launch iTunes.
While traditional broadcast television is still a viable form of advertising, it has gotten so competitive and expensive as to be out of reach for all but the biggest brands. At the same time, the societal switch to mobile devices and the ever-growing Google culture has opened up a vast new sea of client acquisition channels: search engines.
However, just as everybody was not trained as broadcasters and jingle producers on TV and radio, not everybody possesses the skills to get the message from brands to the desired audience on the internet. Hence, it becomes necessary to hire a professional SEO firm to do get your business found on Google.
Search engine optimization is not just about developing content and throwing it into websites. There are practices, strategies, rules and procedures that must be followed to achieve the best results. When these are performed properly, customers will see your brand name and website on the first pages of the search engines, and more sales will begin coming in.
In this post, we’ll explore seven benefits of hiring an SEO company.
Extend Beyond Your Area of Expertise
Most of the tools and methods employed by SEO experts are alien to the ordinary content developer out there. You may be very versatile in the use of the internet, and you may be very skilled in content development that you can scribe the best of texts and capture the best images, but the specific SEO techniques that bring in the results are known only to those who are well versed in the ever changing sea of Google algorithm updates.
The criteria and algorithms with which the search engines rank pages and the ingredients that the crawlers hinge on to perform vary, and they change from time to time. This means that the SEO methods that will get you the desired results need to be dynamic and versatile too. What worked yesterday may not work today and may even become dangerous to rankings tomorrow.
Therefore, a company that is focused on SEO practices, and which trains and retrains its staff on the industry standards and best practices at any given time, will be needed by any business that wants to succeed. In essence, the professional SEO Company will provide the expertise that you and your staff may lack.
Save Time and Maximize Focus
The major reason why most business owners outsource SEO tasks is because they do not have the time to carry them out themselves. Now, the SEO field is one of the most demanding fields in the digital marketing sector. Here, the keywords, the content, linking, likes, follows, engagement, conversion and many other elements are involved.
These ranking factors need to be implemented regularly, planned in effective sequences, and monitored closely for effectives. This is not something a business owner or an in-house department can carry out effectively without a lot of time investment and training.
SEO is a full time job and cannot be made a part time one. So, when you outsource it to a qualified company like ShiftWeb, you will have the chance to focus your all of your energy on serving your customers and growing your business.
Fix Up Website and Ranking Factors
Now, there are lots of practices that when you implement them on your website, your SEO results will be endangered. You may not know these and may end up having your SEO results fighting against you, even when you think you are getting it right. The productivity of the website you cherish could be hampered by things like load time, the size of the images, and toxic backlinks.
All of these elements can contribute to poor rankings and low conversions. But when you hire a professional SEO company, they will take a critical look at all these areas and ensure that they are helping, rather than hampering the results you seek. You will have these corrections at hand when you hire an SEO firm. Some may even come in and decide that you will need an overhauling, including a new website.
Better Reporting and Results Measurement
One of the major problems that you will encounter when you fail to hire a professional SEO company is the problem of analytics. Navigating your Google Analytics to determine conversion rates, acquisition channels, and other important elements isn’t rocket science – but it isn’t exactly as easy as tying your shoes either.
Add onto that tracking keywords rankings, split testing landing pages, evaluating bounce rate, and more, and it’s easy to get overwhelmed. Even if you can figure out what the numbers mean by yourself, are you confident that you’ll be able to DO something with them? A professional SEO company doesn’t just hand over reports and analytics, they use them to create an action plan to rank your website.
Achieve Your Business Goals
Every business is established with a goal in mind. In most cases, the goals lead to benefits and revenue. However, one goal of every business in the world is visibility. Even a non-profit organization still wants the entire world to know about it and the services it offers to people.
The best way to achieve this visibility is digital marketing, and this cannot be successful without proper search engine optimization practices. With the services of a professional SEO company, your website will be pushed to appear on the first page of the search engines. Web visitors remember what they see. So when your business is presented on the first page, viewers will see you, visit your website, and start recognizing your brand.
Increase Your Revenue
Now, the soul of any business’s online presence is its website, and some of the biggest and most lucrative businesses these days are online businesses. When their websites are poorly optimized, their earnings will drop as well. But when the websites are built to not only rank, but to convert visitors into customers, these businesses will grow their revenue.
It does not end here.
There are also some offline businesses whose highest sources of revenue are tied to the customers they garner online. For example, where is the first place most home owners turn to if a pipe bursts at midnight? That’s right – Google. Or maybe they turn to a Alexa and say “Call an emergency plumber.” Customers are searching for you online, and professional SEO ensures that they actually find you.
Build Larger Networks
The most used platform for digital marketing remains social media. Facebook, Instagram, Pinterest, and YouTube are where your customers spend the majority of their time. Now, almost every firm will boast of having a website. But when you make an organized survey of the number of their clients that got to know them from their website and the number that got to know them through the social media, you will realize that the latter trumps the former.
A professional SEO company is well versed in social media marketing. They know where to find the largest audience for every brand, they know how to engage them, and they know how to get them to patronize your business. This is something that may take the company many years to achieve on their own.
Get the Expert SEO Advice You Need
If you are ready to take the plunge and hire a professional SEO company to take your business to the first page and get new customers flowing in, contact us today to learn more about how ShiftWeb Solutions can help.
But if you aren’t quite sure if professional SEO is for you, let us provide you with a website analysis to provide you with a few actional steps that you can employ yourself to start climbing the ranks of Google.