Websites are incredible tools for many businesses. A well planned and well maintained website can generate sales and improve a company’s bottom line. However, to be a truly great website, business owners must put a great deal of effort into the planning, developing, and most of all updating and maintaining their website. Below we will go over the benefits of updating your website on a regular basis.
Visitors Will Come Back
In any business, getting customers to come back time and time again is their number one goal. This goal also holds true with an online store’s website. One of the best ways to get your audience to keep coming back is to include fresh content on a regular basis. If your content is unique, interesting or helpful, customers will continue to come back to read your content, which could eventually lead to sales and can help your site generate discussions amongst viewers. Keeping your site stagnent without any updates may make your website boring. You don’t want to be boring, do you?
Generate Buzz, Discussions, and Social Sharing
The next reason you should update your website is to generate a buzz, encourage discussions, and promote social sharing. This is extremely important because when your freshly updated content, which can include text, graphics, or images, generates a buzz, people will want to talk about it.
If you have a blog in your website, it is a good idea to allow comments. If you don’t update your website with new content, what would you have to share to world?
Establish Credibility in the Field
If you constantly update your site with unique and compelling content, you will begin to be seen as an expert in the field. Doing this will allow you to generate more sales, increase your subscribers, and grant your store or services more inquiries. Each of these three benefits will help your business grow. However, when you are adding a bunch of content to help establish your credibility, it is important that your content be unique, well-written, and on topic. If your content doesn’t meet these requirements, it will probably have little to no positive effects on your site.
If You Don’t Your Competition Will Have an Advantage
As the Internet and online shopping prove to be more and more popular, more sites are enhancing their online stores. Businesses also face a great of competition online. If you don’t put the time, effort, and content into your site to ensure its success, your competitors surely will, which will give them an extreme advantage over your business.
What is the biggest change you see on your site when you don’t update it often?
Image credits: Network icon designed by Jerry Wang and browser icon by Lachèze Alexandre was taken from the awesome Noun Project. Browser image enhanced with a kitten by ShiftWeb.