Category: Content Marketing

How to Build a Website That Communicates Your Personal Values

As the digital age progresses, an ever-growing number of people have become more intentional about who they do business with

7 Reasons Why Storytelling Is Important in Business

Imagine you’re in an elevator with a potential client, and they ask you to tell them about your business. You

How to Create a Storyboard for Your Website

Have you ever visited a website where it seemed like the pages were all over the place? Each page was

How to Write a Compelling Website Hero Message

What do you want your site visitors to do when they land on your homepage? You want them to be

The Dos and Don’ts of Effective Copywriting

Imagine a business offering weight loss programs. On one program’s sales page, you see a sentence that reads, “Stop looking

The Benefits of Blogging for Business and Marketing

Did you know that more than half of marketers say that blogging is their top content marketing priority? That’s a

StoryBrand Framework: The Secret Weapon to Grow Your Business

Many business owners can relate to wasting tons of money on marketing that gets nothing but crickets. When this happens,

10 Lead Generation Content Ideas

Without a reliable source of new leads, a business is bound for failure. After all, leads power customer and business

The Importance of Copyright Law for Bloggers

If you’re a blogger, there’s nothing more valuable than the words you write. Thankfully, there’s also something that protects you

7 Ways to Create Unlimited Guest Post Ideas

by Josh Elkin Whether you’re a freelance writer trying to grow your workload and your portfolio or you’re a business

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7 Tips for Better Website Content Writing Skills

Content marketing, defined generally as a marketing approach focused on the creation and distribution of valuable content aimed at attracting

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