Growing up, brands used to make the television and radio stations their number one go-to places for advertising. Those stations that offered national network programs served as the best platforms. Firms and brands that remained emblazoned in our minds from childhood to adult age were the ones that came up with memorable jingles or clever …
Having excellent online reviews is key to the continuity of your business as well as its reputation. Studies show that local search ranking factors are extremely important for developing a loyal clientele and attracting more potential customers. Most people look online for reviews about a particular product or service, so by improving your customer review …
How to Make and Maintain an Awesome Customer Review Profile Read More »
Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and obviously, a better chance of making high profits in the long run. …
There isn’t such thing as too much security when it comes to your online presence. You probably have already heard of the GDPR which is a way of securing the personal and financial data of EU citizens. This is a collective attempt to make the world wide web safer and to reduce the number of …
Chrome Will Mark All HTTP Sites As ‘Not Secure’ Starting In July Read More »
Google stands as the most popular search engine. In fact, Google processes over 40,000 search queries each second. That’s more than 3.5 billion searches a day! With that said, Google is likely the first step for most of your business website traffic. So how can you ensure that your site appears high in search listings? The …
SEO for Google: How to Optimize Your Website for Google Read More »
Last November, 2015, search engine giant Google released the full version of the Search Quality Raters Guidelines and Handbooks. This document’s aim is to help Google Search Quality Raters learn the most accurate way to test and rate the search results . You have to listen up now, especially when you own a website. This document of …
Important Things To Know About Google’s Search Quality Guidelines Read More »
One of the most common things that people are confused about is Google review rating. Many people wonder why Google is showing 4.8 rating when they actually have worked hard to maintain 5-star rating of their business. This is a major concern for many businesses especially for those who own Google-listed businesses. We all know …
Why Does Google Show a 4.8 Rating When I Have All 5-Star Reviews? Read More »
Citations have an important role in boosting your overall SEO score. Many webmasters are unable to differentiate between citations and backlinks from directories. Citations are basically mentions of your business NAP (Name, Address and Phone Number) on another website, even if it does not have a backlink to your website. It may sound strange to …
Bounce rate? What is that? Sounds like an unimportant term, right? Believe it or not, most small business owners running online businesses are completely unaware of what this term means. On the other hand, most webmasters are probably aware of the meaning but they hardly care about it, until they start with paid search engine …
Over the years, Google has revolutionized the way online businesses work, and it is continuing to do so with every passing day. From acquiring YouTube and giving video marketing a new shape to competing with Facebook via Google Plus, Google’s journey has certainly benefited small to medium sized businesses the most. Such businesses have found …
The Importance of Being Listed on Google Business Read More »