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How to Make and Maintain an Awesome Customer Review Profile

Having excellent online reviews is key to the continuity of your business as well as its reputation. Studies show that local search ranking factors are extremely important for developing a loyal clientele and attracting more potential customers. Most people look online for reviews about a particular product or service, so by improving your customer review …

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SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and obviously, a better chance of making high profits in the long run. …

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Chrome Will Mark All HTTP Sites As ‘Not Secure’ Starting In July

There isn’t such thing as too much security when it comes to your online presence. You probably have already heard of the GDPR which is a way of securing the personal and financial data of EU citizens. This is a collective attempt to make the world wide web safer and to reduce the number of …

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SEO for Google

SEO for Google: How to Optimize Your Website for Google

Google stands as the most popular search engine. In fact, Google processes over 40,000 search queries each second. That’s more than 3.5 billion searches a day! With that said, Google is likely the first step for most of your business website traffic. So how can you ensure that your site appears high in search listings? The …

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Important Things To Know About Google’s Search Quality Guidelines

Important Things To Know About Google’s Search Quality Guidelines

Last November, 2015, search engine giant Google released the full version of the Search Quality Raters Guidelines and Handbooks. This document’s aim is to help Google Search Quality Raters learn the most accurate way to test and rate the search results . You have to listen up now, especially when you own a website. This document of …

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Why Does Google Show a 4.8 Rating When I Have All 5-Star Reviews?

One of the most common things that people are confused about is Google review rating. Many people wonder why Google is showing 4.8 rating when they actually have worked hard to maintain 5-star rating of their business. This is a major concern for many businesses especially for those who own Google-listed businesses. We all know …

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Why Citations are Important for Your Business?

Citations have an important role in boosting your overall SEO score. Many webmasters are unable to differentiate between citations and backlinks from directories. Citations are basically mentions of your business NAP (Name, Address and Phone Number) on another website, even if it does not have a backlink to your website. It may sound strange to …

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The Importance of Being Listed on Google Business

Over the years, Google has revolutionized the way online businesses work, and it is continuing to do so with every passing day. From acquiring YouTube and giving video marketing a new shape to competing with Facebook via Google Plus, Google’s journey has certainly benefited small to medium sized businesses the most. Such businesses have found …

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10 Things Your Website Must Have by ShiftWeb

FREE guide to "10 Things Your Website Must Have"

In our guide, you’ll gain a surefire recipe to making your website better. These tips are proven to work in building successful websites and generating more business. Be ahead of the curve by implementing these valuable tips that are overlooked by most website owners!

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