Marketing

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Why Citations are Important for Your Business?

Citations have an important role in boosting your overall SEO score. Many webmasters are unable to differentiate between citations and backlinks from directories. Citations are basically mentions of your business NAP (Name, Address and Phone Number) on another website, even if it does not have a backlink to your website. It may sound strange to …

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Why and How a Blog Helps Your Business Grow?

Blogging has been a bone of contention for many marketers and webmasters over the years. While many believe that blogging is indeed helpful for any business, there’s a group that completely disagrees. The argument placed is that why should you spend time and money over blogging when it does not directly generate any leads for …

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How Can SEO Help My Small Business

Search engines, mainly Google, have opened a world of opportunities for business to connect with their target audience online. While large scale companies do have the means to opt for highly expensive traditional marketing means such as television and radio advertising, billboards and the like, smaller businesses depend on either low budget marketing techniques or …

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link building

Everything You Need to Know about Links and Link Building

For digital marketers or those who are accustomed with search engine optimization, link building is the process of acquiring high quality links from other websites to their own domains. But, this standard definition is not quite enough for the lay man. If you are a business owner like me, struggling to get traffic to your …

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The Importance of Managing Your Online Reputation

Since the advent of Google, marketing has taken a new turn altogether. Conventional marketing mediums, which consumed a fortune, are now no longer reliable. Online marketing is the fad today, and it is surely becoming more and more organic every day. Google and other search engines are trying their best to ensure customers get the …

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