The Top 10 Website Conversion Killers

Reem Abouemera

You may think that you have a perfectly optimized website – one that functions well and looks great. However, the reality is that certain elements of your website can be killing conversions without you realizing it.

So if you haven’t been seeing the results you want, check this list of the top website conversion killers and cross-check them against your own website. If any of the following apply to your website, you need to take steps to rectify it at the soonest!

1. Passionless Calls-to-Action

Everyone is so used to generic, passionless calls-to-action like ‘Subscribe Now’ or ‘Sign Up’. But if you’re looking to spark a response from your site visitors, such generic language just won’t cut it. Instead, make sure that your CTA is detailed and compelling.

For instance, if you’re promoting a marketing course, you might go for something like ‘Grow your business with the most comprehensive marketing course available today!’ When you explain the benefits to your potential customers, you can’t help but get more conversions.

2. Intrusive Pop-Ups

Pop-ups can be a great way to capture email addresses and drive conversions, but if you’re using them too much or making them too intrusive, it can have the opposite effect. Instead of driving conversions, they’ll annoy your visitors and cause them to leave your website. This is especially if they prevent visitors from viewing the content they came to see in the first place.

The solution is to restrict your use of pop-ups to a few specific times and pages. The general rule is that you should only show a popup when the user has been on the page for at least 10 seconds or has scrolled down to a certain percentage of the page.

3. Autoplay Videos and Music

Videos and music can be great additions to your website, but if they play automatically, you could risk disrupting an otherwise normal browsing experience. This will result in visitors leaving your site without converting and potentially tarnishing their impression of your brand.

If you want to include videos or music on your website, make sure that visitors have the option to play them manually. This way, you won’t be forcing your content onto them, and they’ll be more likely to stay and even convert.

And if there’s no way to avoid auto-playing audio, make sure you provide visitors with a way to mute it or exit quickly. Don’t make them hunt around for the solution.

4. Complicated Navigation and Structure

Nobody likes a confusing website structure, so make sure your navigation is intuitive and easy to find. If visitors come across dead links or have trouble finding what they need, you can be sure that they won’t be converting anytime soon.

The key is to keep your navigation straightforward and consistent throughout the entire website. Use clear, descriptive labels so visitors can easily find what they need, and provide a search bar if needed. Plus, make sure that the most important pages are at the top of your navigation bar for easy access.

5. Slow Load Times

Nobody likes waiting for a slow website to load, which could be the difference between someone staying on your site or leaving. Make sure that you optimize your website to ensure it loads quickly, as this will help keep visitors engaged and more likely to eventually convert.

You can do so by compressing images, removing unnecessary plugins, and minifying code. Additionally, look into caching solutions to reduce the amount of data that needs to be downloaded each time a page is accessed. When done right, optimizing your website’s load times can greatly impact conversions and bounce rates.

6. Excessive Advertisements

Too many advertisements can be distracting and intrusive, so make sure that you limit how many ads are displayed on each page. If your website is filled with banners, ads, and pop-ups, visitors won’t be able to focus on the content they came to view in the first place.

If possible, try to avoid displaying ads on your website’s main pages, such as the homepage and product pages. Ads can be great for generating extra revenue, but make sure that you strike a balance between monetization and user experience.

If ads are all that visitors see, they’ll likely leave your website without converting and won’t perceive your brand in a positive light.

7. Poor Mobile Experience

With more people browsing the web on their smartphones, it’s essential to make sure that your website is optimized for mobile devices. A slow or clunky mobile experience can have a huge impact on conversions, so make sure you test your website across different devices to ensure it looks and works great.

Make sure all the content is easily readable, buttons and forms are easy to click on a mobile device, images look sharp, and pages load quickly. A great mobile experience can go a long way in helping you increase conversions and make sure your visitors have a positive experience.

8. Too Many Calls-to-Action

Having too many calls to action on a page can be confusing and overwhelming for visitors. It’s important to focus on one clear action that you want them to take instead of bombarding them with multiple options. If you had someone ask you to do too many things at once, you wouldn’t be able to focus on any of them.

Make sure that you only include one call-to-action per page, and make sure that it stands out from the rest of the content. You can do this by using bright colors or larger fonts, but don’t go overboard, as your visitors won’t know where to focus their attention.

Keep it simple, and make sure that your call-to-action is clear, compelling, and stands out from the rest of the content on the page. By doing this, you can ensure that more visitors will be converting in no time!

9. Low-Quality Content

A website with glaring typos, tons of grammatical mistakes, sentences that don’t make sense, and similar issues is a huge turnoff to visitors. It gives off a message that you don’t care about the quality of your content, and it can have a huge impact on conversions.

Make sure that you proofread all of your content before publishing it to make sure it is free from any errors. Additionally, take the time to ensure that the content is informative and engaging, as this will help keep people on your website for longer and make them more likely to convert.

Quality content is key in any website, so make sure you don’t skimp out on it!

10. Unappealing Landing Page Design

Last but not least, make sure that your website is visually appealing. A landing page with a cluttered design, inconsistent font sizes and colors, or too much text can be overwhelming for visitors.

Make sure to use bright and bold colors throughout your landing page to draw attention to the important elements. Additionally, keep the design simple and focus on usability to make sure visitors can easily navigate through your offer.
Remember that people are visual creatures, so invest in a good design, and you’ll see a major boost in conversions over time. Think about it: would you rather do business with a website that looks haphazard or one that looks professional and well-maintained? The choice is yours.

Remember that people are visual creatures, so invest in a good design, and you’ll see a major boost in conversions over time. Think about it: would you rather do business with a website that looks haphazard or one that looks professional and well-maintained? The choice is yours.

Grab Your Fixing Kit Now and Increase Your Conversion Rates!

If you want to increase your conversion rates, it’s important to identify what could be causing them to lag. By taking the time to audit your website and analyze user behavior, you can uncover any issues that may be preventing visitors from converting.

Once you’ve identified the problems, use this fixing kit as a guide to help you optimize your website for conversions and get the results you want. With a few simple tweaks, you can see major improvements sooner than you think.

If you need any help along the way or have any questions, feel free to reach out to our team at ShiftWeb – we do this day in and day out and would love to lend a hand!


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Reem Abouemera

Reem is a marketing copywriter at ShiftWeb. Her passion is scrutinizing the intersection of marketing and psychology to support businesses in putting their best foot forward online. With more than 5 years of experience in writing both content and copy about online marketing topics under her belt, she understands the intricacies of the field and the challenges businesses face when it comes to standing out in today's digital landscape. When she's not writing, you can usually find her reading, binge-watching movies, or spending time with family and friends.

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