Pay-per click (PPC) ads are extremely beneficial for businesses of all sizes. In fact, PPCs provide instantaneous, and quantifiable results on the web. This is possible because pay-per click advertising is delivered to customers who need or want your products or services. Keep reading below to learn more about the benefits of PPC advertising.
What is a PPC ad?
Even though you may not immediately recognize the term pay-per click ad, if you are even a recreational Internet user, you have certainly seen one of these ads. PPC ads usually run down the side or across the top of a webpage. If you click on the ad, you are redirected to another site. As you can see below, PPC ads in Google are called Adwords.
Immediate Search Visibility
PPC advertising is especially important if your company doesn’t have strong search engine visibility. A PPC advertising launch can help drive traffic to your site. Better yet, this marketing method will drive pre-qualified traffic to your site.
Increase Keyword Targeting
Content that includes quality keywords will drive traffic to your site. However, if you have a small site, and want to significantly increase your keyword depth, PPC advertising can do just that. With PPC advertising, you can target as many keywords as possible, which will expand your site’s keyword targeting.
PPC Advertising is a Great Way to Remarket
Research shows that the more a consumer is exposed to your product the greater the chances are that they will become a loyal customer. Through PPC advertising, your brand or product will receive more exposure, and increase your customer base.
Search Engine Optimization Can Be Reinforced with PPC Advertising
Businesses that already have a strong SEO campaign can further increase their campaign through the use of pay-per click advertising by including their keywords on their advertising as well. This practice can also increase the probability of organic search results.
Market Expansion is Possible with Pay-Per Click Advertising
Want to market globally? It’s possible with pay-per click advertising. When business owners choose to start a PPC campaign, they have the opportunity to choose where their ads appear. This opportunity means that both big and small businesses can improve their demographic and geographic markets through PPC advertising.
Relatively Low Cost
One of the biggest advantages of a PPC campaign is that there is relatively low cost involved. In most cases, there may be a small fee to start an account. Afterwards, business owners only have to pay if their ad is clicked on. For this reason, a PPC campaign is a cost-efficient, low risk opportunity for many websites to grow their business.
The beauty of PPC advertising campaigns is they can be tailor-made for any type of business, and any budget as well. With the high probability of success, a relative low cost, more traffic and the opportunity to increase your site’s page rankings, pay-per click advertising is an opportunity that you really can’t afford to miss.